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A member of the judging panel for ComputerWorld Canada’s annual blogging contest “Blogging Idol” this year is Maggie Fox, CEO and founder of Toronto-based Social Media Group.

Fox, who has been blogging for the past six years, shares some valuable advice for those new to blogging or who are intimidated by it.

1. Keep it short

Given that bloggers often have to keep up with a content production schedule that might mean two to three blog entries per week, it helps to keep blog posts nice and short. “You don’t need to blog more than a couple of hundred words to get your point across,” said Fox.

2. The open-ended question

If a topic is of interest, then summarize it in a blog entry and pose a question about it to readers. “It’s a great way to encourage discussion and engagement with the content,” said Fox.

3. Lists

A blogger may come across five to 10 things of interest, in the course of a week, that can be shared in a blog entry. It’s very acceptable to post a series of links accompanied by a few words about what the blogger thinks. “You don’t have to write a novel every time you write a blog post. And, in fact, it’s best if you don’t,” said Fox.

4. Rich media.

Images and videos are a great way to spice up a blog entry, said Fox, especially because readers find that sort of content very engaging and it increases the stickiness of the site.

excerpts from: http://www.itworldcanada.com/news/bloggin-idol-returns/142898
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