“Design, according to industrial designer Victor Papanek, is the conscious and intuitive effort to impose meaningful order. We propose a somewhat more detailed definition of human-oriented design activities:

  • Understanding users’ desires, needs, motivations, and contexts
  • Understanding business, technical, and domain opportunities, requirements, and constraints
  • Using this knowledge as a foundation for plans to create products whose form, content, and behavior is useful, usable, and desirable, as well as economically viable and technically feasible

This definition is useful for many design disciplines, although the precise focus on form, content, and behavior will vary depending on what is being designed. For example, an informational Web site may require particular attention to content, whereas the design of a chair is primarily concerned with form. As we discussed in the Introduction, interactive digital products are uniquely imbued with complex behavior.

When performed using the appropriate methods, design can provide the missing human connection in technological products.”


text: About Face, The Essentials of Interaction Design 3
Bill Verplank’s sketch-lecture to CCRMA HCI Technology course, Stanford University, 2000.